EndNote is a program that automates referencing in your research paper, thesis, or dissertation. EndNote makes it easy to change reference styles quickly, with just a few commands, that result in all the citations in the paper body, as well as the reference list at the end, to be updated without any extra work.

EndNote can do more than just format citations--it really is a research organizing tool. This video starts out by showing how to get research papers from an online library, format them and save them correctly, and then import their data into EndNote.

GanttProject is FREE software (http://www.ganttproject.org) you can use to organize your research project.

This video introduces the features of GanttProject, showing how it can help organize a retailing survey project.

Visio is software from Microsoft (many universities have this for students to use for free). This program is perfect for drawing very professional figures and especially models. Most importantly, when used correctly, Visio figures are easy to make small or big changes to (something that happens ALL the time when working on your thesis.

Everyone knows Microsoft Word, and everyone thinks they know how to use it, but NO ONE really does! Word has many very important features that you MUST learn to use before you even write the first sentence of your thesis.

This video includes instructions on how to place graphics into the document (just paste is WRONG), paragraph styles, tables, and much more.

TV shopping is a one way communication medium that relies on creating an illusion of relationship. In this presentation, Prof. Warden shows how TV shopping companies in three very different cultural settings use deep metaphors to trigger feelings of relationship. These metaphors are key retailing concepts for each of the cultures. If you want to succeed in Japan, Taiwan/China, or the USA, missing these metaphors will lead to disaster.

This research appeared in the Journal of Retailing and can be downloaded here (Click here to download PDF).

While supermarkets and hypermarkets crowd the Taiwan retailing landscape, many foods, such as chicken, are most frequently purchased at wet markets. This talk explains some of the strong cultural influences that preserve this updated and modern retailing channel and presents a model for understanding how and why consumers within a Chinese cultural setting can switch between channels.

Professor Glen H. Brodowsky (California State University, San Marcos) discusses his published research on the effects of waiting time on service satisfaction across three cultures.

Professor Warden presents results from a qualitative study (Chen, Warden, & Venhuizen) using deep psychological interviews to uncover metaphors about what EFL learners in Taiwan think is important and relevant. This is a critical analysis that refutes many of the existing assumptions of internalization of some vague globalized English. In its place is a very local view of social pressures and attempts to get ahead socially, but with little or no place for the so called communicative English.

Professor Warden presents his research on live online communities and their preference to actually show their real selves and avoid commercial space.

The Taiwan Council of Agriculture supported this research to examine the potential for a marketing strategy to increase sales of locally produced Coffee. Professor Warden choose to examine subconscious perceptions of coffee consumption in order to develop a more effective brand strategy. (Presentation is in Chinese)